Details:
Assignment will be based on the Quirky case

Please read the Quirky case and answer the following questions in a total of no more than 2,500 words (excluding title page and references):

1. Describe the Quirky Business Model by creating the Business Model Canvas for Quirky as at December 2012.

2. Using the Business Model Canvas, describe what changes or additions to the Quirky Business Model you would make to address the challenge of achieving an acceptable long-term profit margin.

3. Should Quirky continue to add new products at an ever-increasing rate? If so, how can it do this while retaining the flexibility and nimbleness that characterized its early development?

4. Should Quirky bring manufacturing in-house? If so, how should it decide what it should do in-house and what it should continue to outsource?

5. How can Quirky address the difficulties of selling its products through third-party retailers? Should it increase its direct selling activities, and if so, how?

6. Should Quirky partner with established consumer companies? If so, what form should such a partnership take? With whom would you partner?