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Strategic Management - Assignment Brief
BUS601 Strategic Management - Assignment Brief
Choose any one of these 3 groups of companies:
Conduct environmental Analysis- MACRO, competitive, MICRO
-BGG matrix to identify which SBU for company’s portfolio, use resource approach
-lookhow division works
- don’t conduct a swot analysis of SBU
LOOK RESOURCES COMPANY HAS THEN CHOOSE JUSTIFCATION FOR a., b., c.
a. Generic Posture- strategies (generic strategy- business level, see lecture notes. Choose one ex. Porters or bowman’s strategic clock)
b. Product- Market Strategy- Ansof & Matrix (COST leadership)
c. Directional Strategy- figure out (BCG matrix, GE Matrix or etc.
- conduct swot analysis
- which drivers drive the company?
- What is the critical success factor?
- What drives strategy for it is?
Develop and argue for 2 strategic options (ways forward) or significant divergences from current strategy based on these Critical Success Factors. Select one and justify your choice using the Framework of Suitability, Feasibility, and Acceptability criteria.
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