[Solved]1. Apply and analyse the “4Cs” Marketing communications techniques your organisation uses within its marketing strateg

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[Solved]1. Apply and analyse the “4Cs” Marketing communications techniques your organisation uses within its marketing strategy

ASSIGNMENT INSTRUCTIONS

WRITING YOUR ASSIGNMENT:

• This assignment must be completed individually.
• The Harvard Referencing System must be used.
• Your work must indicate the number of words you have used. Do not exceed the maximum number of words specified above; all assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement.
• Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a single document.
• You must number all pages.

Students have a choice of ONE ONLY of the courseworks below

A OR B

Coursework A

Assignment question(s)

As a Marketing consultant for A Business Consultants Ltd you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questions.

You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your final grade, it will provide the research on which to build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION.

You should NOT choose from the following organisations- Tesco, Apple, Sainsbury’s or McDonalds.

1. Apply and analyse the “4Cs” Marketing communications techniques your organisation uses within its marketing strategy.                          40 marks.

2. Chaffey and Smith( 2002), identify  how elements of the 7S model can be applied to digital marketing strategy. Explain each S and analyse how each one is applied in the marketing strategy of your organisation.     30 marks

3. Evaluate the use of 2 of the following marketing models in your chosen organisation. ( You are recommended to choose the 2 models most relevant to your organisation) – , Product life cycle , Value chain analysis, SERVQUAL,STP                                                                         30 marks

Coursework B

1. Apply and analyse the “4Cs” techniques your organisation uses within it’s marketing strategy.           40 marks.

2. Evaluate the use of 2 of the following marketing models in your chosen organisation. ( You are recommended to choose the 2 models most relevant to your organisation) – , Product life cycle , Value chain analysis ,STP

                                                      30 marks

3. Examine the key unique nature of service marketing. With these unique aspects in mind, make recommendations for the implementation of a successful service marketing strategy                       30 marks