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1. Analyse and discuss the drivers of globalisation for Tesco in relation to their expansion and exit (especially) from South Korea. (50%)
2. How did Tesco maintain its growth in South Korea when several other global companies failed? (20%)
3. What are the reasons why Tesco decided to leave South Korea? (30%)
You need to
• ensure that you draw directly on the course materials and the teaching of each week, where necessary, to apply an appropriate management perspective
• use a range of academic sources for your report
• use Harvard referencing throughout for your citations and the reference list
• obtain supplementary information, where necessary and appropriate, from publicly available resources (e.g. academic journals, business and trade media, company reports) The assessment should be in the form of a report with the following structure:
• Introduction - an overview of the drivers of globalisation for Tesco in relation to their expansion and exit (especially) from South Korea
• Analysis of growth and performance - how Tesco maintained its growth in South Korea when several other global companies failed
• Conclusion - the reasons why Tesco decided to leave South Korea, with recommendations if it was to consider entering similar or different markets