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1) A short strategic analysis report replacing MEGA business simulation.

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  • Post Date 2018-11-03T13:06:29+00:00
  • Post Category Answers

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1) A short strategic analysis report replacing MEGA business simulation.

This module is the largest and most deeply integrative of the undergraduate programme. Its assessment regime is, too. There are three Referral /Deferral assessments, each of which works in different ways to have you demonstrate your strategic and organizational competencies!

1) A short strategic analysis report replacing MEGA business simulation.

2) Reflective Practice exactly with the same requirements/guidelines as for the one done within the academic year 2016/17.

3) Strategic analysis report exactly with the same requirements/guidelines as for the one done within the academic year 2016/17.

 

1) A short strategic analysis report replacing MEGA business simulation.

You will need to choose one mobile phone producing company (e.g. Samsung, ,Apple etc) and produce a strategic analysis report of 2000 words (+/- 10%) with the following structure/aspects.

Front Cover,

Executive Summary (excluded from the word count)

Table of contents (excluded from the word count. Tables and figures are also excluded from the word count)

  1. Introduction

Analysis of the external environment for the UK

Please use only 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model

  1.  Analysis of the internal environment

Here please use only Value Chain analysis

  1. Strategic Analysis

Please analyse only the existing (last 3 years) Business Level Strategy and Corporate Strategy. Then recommend your own two corporate level strategies for the future.

  1. Conclusions – Yes, this can be as part/sub-heading of the previous point – it is up to you.
  2. Full list of References / Bibliography (excluded from the word count)
  3. Appendices. (excluded from the word count)

 

 

2) A reflective report.

The report takes the form of an academic paper, with a problem statement and executive summary/abstract. Its empirical content will come from analysing your personal experience from MEGA simulation exercise.

 

Word count: 2000 words? +/- 10%

 

 

Briefing:

 

Having undertaken the MEGA business simulation in a team from early October 2014 up to the end of December 2014, you are now required to write an individual report (NOT AN ESSAY) based on reflective analysis. This should contain the following in 2000words (+/- 10%)

 

1.         An introductory discussion on how reflective practice techniques can be            useful to analysing your MEGA team experience.

2.         Use of relevant academic theories and concepts applied to the context of your   reflective analysis.

3.         An outline of critical incidents (positive and negative) that affected your team and you as an individual

4.         Elaboration on the consequences of these incidents

5.         A concluding chapter on how the areas discussed previously have:

(i) Developed transferable skills (or not)

(ii) The influences that your learning experiences will have in any future organisational and team roles that you undertake.

(iii) You are encouraged to use relevant academic theories in your conclusions as well.

6.       You MUST include in the appendices the log-book/diary of your MEGA team meetings. Do not worry about the fact this part of the assignment would be the same for every team member. We are aware of this. (log book = diary, and it is the team one - not essential to attach an individual one)

 

NOTE: YOY CAN SUBMIT (ON TURN-IT-IN) ONLY ONE FILE - SO PREPARE ONE WORD FILE TO BE SUBMITTED ONCE - NO SECOND CHANCE OF RESUBMISSION OR ADDITIONAL FILES :-)

 

Assessment Criteria for assessment 2

 

þ  Use and detail of critical incidents: 30%

þ  Application of academic theories & concepts: 30%

þ  Conclusions (Quality of critical insight or else Critical Evaluation /Transferable Skills developed): 30%

þ  Structure, clarity & presentation of work: 10%

 

 

 

Proposed Structure:

 

  • Front Cover (excluded from the word count)

 

  • Ex. Summary (excluded from the word count):

Describing max one page what is this assignment on, key concepts, key incidents and mostly the learning outcomes on your transferable skills)

 

  • Table of contents (excluded from the word count)

 

  • Introduction:

Short - one/two paragraphs ideally describing briefly reflective techniques and their value. Here you mention the key theories on reflection that you will use (or not) and why. For example theories from authors suchs as Kolbs, Gibbs, Schon, etc. A smart way to get points is not just to mention and reference the ones that you use but also the ones that you will not use and why (and of course reference them).

 

  • Critical Incidents analysis:

Over here you can write from 2 to 4 critical incidents either positive or negative from your experience in MEGA simulation. Avoid writing only one or more than 4 (since then you either overanalyse or analyse too thinly). Ideally 3 would be just fine depending on your writing style (extensive or not). Within those critical incidents (for every one): you need to analyse what happened shortly and not write a narrative/personal story or self justification. You need to identify both your view and the other members’ views looking at things in a reflective manner. You can also write in the 1st person if you need to.

It is for you to reflect on the most memorable (important for you) moments/processes/feelings and then go on the next level to analyse them through the relevant theoretical concepts - up to now this is the  ``Use and detail of critical incidents: 30%`` interwoven of course with the next part!

 

Reflecting, you need to mostly explain through the use of theories why this/these happened. For example, in the beginning/first week of your teamwork for the simulation you might experienced issues on getting together as team members and take the appropriate decisions. This can be viewed though the ``team formation`` theories (i.e.norming, storming, performing), through communication theories, through leadership, through power, through culture, through team working/group dynamics concepts and or course through strategy concepts when talking of the appropriate strategy. These concepts (and many more similar) should be used for you to analyse your experience (providing the referencing) and talking about the implications to you and your team. (This is the ``Application of academic theories & concepts: 30%``)

 

In the end of every incident OR after the incidents, you need to say clearly how this experience helped you develop your skills (which skills and why) and these can be used in the future to your professional life. That is why we call them transferable skills. For example how did you develop more your interpersonal, organisational, communication, planning (and many more) skills and their value since using them in the future professional life. This is the ``Quality of critical insights: 30%`` and part of the conclusions.

 

  • The conclusions can be either part of every incident or a final part of the report. In any case, please make them clear for us by making them either separate sub-chapters in every incident or a different chapter in the end of the report. Over here you need - as said before - you need to explain clearly the transferable skills developed

 

  • Sources/ References (excluded from the word count):

Make sure you list all the theories, concepts that you mention inside the text and also the ones that you read to write the text (even if they are not mentioned in it!). Use of course, the Harvard Ref Style.

 

  • Appendices (excluded from the word count):

Make sure to include the log-book/diary of your team (it is the same thing) and not any personal one. The second one - if you have one - is up to you to include it or not. Don`t worry, we know about the similarity percentage that will come out from the turn-it-in, we will not calculate it as plagiarism. All team members should have the same log-book. Still, if no log-book is included then 5% is deducted from the overall mark of this assignment!

 

 

NOTE:

Theories and Concepts that can be used in your critical incidents analysis and reflection (you don`t need to use all of them but we are sure that you can if you want to):

  • Reflection theories and techniques
  • Communication,
  • Culture,
  • Decision Making
  • Group Dynamics
  • Strategy concepts (e.g. cost leadership or differentiation approach from M. Porter)
  • Leadership
  • Team formation and co-working

 

AND anything more that you think relevant and you can reference it properly!

 

ALL THE ABOVE THEORETICAL CONCEPTS TO USE AND ITS REFERENCES EXIST (MOSTLY) ON ZORICA’S SIDE SLIDES AND MATERIAL.

 

Finally, wherever theory is mentioned we do mean to use the theoretical concepts (as the bullet points above) and reference them properly.

 

 

 


 

3) Strategic analysis report for Cobra Beer exactly as the Final Case Study Assignment

 

The particular assignment will is based on Cobra Beer as on BB.

 

 

Report Briefing (4000 words +/- 10%) - please find it inside your module handbook(is available on blackboard)

 

 

ADDITIONAL ANALYTIC COMMENTS PER QUESTION – EVERY PART OF THE STRUCTURE.

 

Dear All,

 

Please take some time to go through the following details for the third assignment.

 

Very quickly:  you will need to prepare a 4.000 words report (+/- 10%) where you don’t have to repeat the theories, just use them and reference them in order to provide related answers to the 4 questions.

 

In general: It is a report (not an essay) thus you will need analytic headings, sub-headings, clearly structured answers. Please follow the particular suggested structure:

 

Front Cover,

Executive Summary (excluded from the word count)

Table of contents

  1. Introduction
  2. Q1 – Analysis of the external environment

Sub-headings here e.g. 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model

  1. Q2. – Analysis of the internal environment

Sub-headings here: e.g. 1.Resource Based View of the Company, 2 Value Chain etc..

  1. Q3. – Analysis of PR crises

Subheadings again here – according to your identified crises/relevant theory

  1. Q4. – Strategic Analysis

Subheadings here: e.g. 1. Business Level Strategy, 2. Corporate Strategy, 3. Strategies Suggested for future/Evaluation, 4. Implementation Modes/Techniques and Final Suggestions.

  1. Conclusions – Yes, this can be as part/sub-heading of the previous point – it is up to you.
  2. Full list of References / Bibliography (excluded from the word count)
  3. Appendices. (excluded from the word count)

 

With regards to theory and application: You are not required to analyse any theory! Briefly mention (within one-two lines max) what it is about and the original/initial reference, not our book all the time, e.g instead of “Christodoulou and Patel, 2012” use “Porter, 1985”

 

ALSO PLEASE DO CHECK ON BLACKBOARD THE PROPOSED STRUCTURE AND GUIDELINES PER QUESTION /3CW ASSINGMENT / FILE: ``EXTRA HELP FOR STUDENTS``

 

 

FINALLY:

 

Please keep focused and do the job – you can “hate” me later.

 

Eat regularly – drink a lot of water – rest/have shot breaks – you need your brain to work.

 

Do not over search extra sources – your time is limited so don’t spend much time thinking about it.

 

Start writing and then decide what to cut and how to format.

 

Finish all the report/questions and then work on the ex.summary and refinement.


Price: £ 129

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