EFFECT OF SOCIAL MEDIA ON ACCOUNTING STUDENT EDUCATION

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EFFECT OF SOCIAL MEDIA ON ACCOUNTING STUDENT EDUCATION

Introduction:

Accounting is the system which is use to measure the business activities, processing the data in to report for decision making process. Accounting is considered to be the language of business. Usually, the people misunderstood the field of accounting. Normally the people believe is that the accounting is all about the mind numbing and   number crunching, it do contain numbing information but it’s only a part of it.

The social media is used by millions of people on daily basis all around the world for their personal reasons. The maximum number of user who is operating the social media is the youth and majority of them are the students. In the era of technology the university also using the concept of social media which overall increase as well as improve the learning benefits with the help of communication. However the overuse of social media has negative impact over the society.

The  main  motive  of  the  study  is  to  create  a  framework  that  explains  the  education effectiveness by social media. The study also based on the fact learning through social media.

Literature Review:

People have been concern about the use of social networking websites such as Facebook

where the majority of the users are students. It is clear from the recent survey those 84% to

98% students in college use facebook for various purposes as per the requirement. The use of social media have several advantage and but the excess use of social media have certain disadvantage.  There  are  many  advantage  of  social  median  in  academic  which  help  the academic writer with the studies. The social media cross the international boundaries which support  the student  and learning  process.  One  of the major  benefits  of social  media  by scholars is the ability to learn as well as communicate with the people outside the Academy and the nation.

Another advantage of social media is the ability to facilitate the information distribution. The social media is free for all where the person can ask question regarding any topic. As per the scholar there are several benefits of social media for academic, but it’s not cons and issues. It has been reported that from scientific studies that the possibility of spending a lot of time on social  networking  and  neglecting  the  other  important  aspects.  The  primary  reason  for accepting the social networking is to teaching and learning which can be achieved with clear awareness that stipulates does or doesn’t beneficial for the social media.

Scope:

Facebook, Twitter, etc are some of the social media websites which are not appropriate in university. The users of social media are increasing day by day and it is visible in higher-

education. The instructors look to technology in order to mediate as well as improve their training and promote social networking. There are several scholars who argue the purposeful integrator  of social  networking  is education  tool.  The social  media  is considered  as the education tool which promotes the teaching and learning process of classroom. There are several advance and scope of social media for academic which also promote the self study .

The academic teachers are the users and believe in the benefits of social media. Almost all the higher education  teacher are aware about the various use of social media sites. The faultily using social media for their personal use and the faculty also write content on social media  sites.  The  most  impressive  thing  is  that  the  use  social  media  or  networking  is increasing rapidly. It is clear from research it is clear that 90 % of the faculty using social media for teaching purpose for their professional life outside the academy. There are several changes in social media then other. For example: facebook is often use for personal use and it is one of the most visited website. Another most visited social website is Youtube, the viewer of the youtube is high but the posting or uploading members are quite low. The faculty member upload their research on Youtube so one able to learn from it and they can expend the teaching. The online media helps the student to learn various things which increase their knowledge regarding different topic. The majority of the reporter assumes that video, wikis and podcasts are some valuable social media sites and it is also consider as valuable tool for learning.

Objectives:

The  social   media   websites   such   as  Facebook   is  considered   the  latest   example   of communication technologies with is widely use by the students by students. The social media sites become the valuable resource for the students which promote and support education system, The academic teacher have track record to promote the use of technologies. The comparison  between  the faculty  and faculty  who  use social  networking  sites  is that the faculty who use social media sites are more open compare to other. And the faculty who use social media sites always support facebook and other similar sites in classroom work. The faculty member often use more traditional techniques such as email .

As per the reacher it, over 95% is the result which is suggested from the studies of students in British graduate are in the pursuit of the social media blogs. The study also suggest that they are  not  aware  about  the  impact  on  student  experience.  The  research  explore  the  pre- registration  with  the  university  facebook  which  influence  the  post-registration  students. Student clarify that they joined the facebook pre-registration in order to make new friends. Many academy have few time spend on social networking sites, as they believe if they spend beyond require time on face book it may lead them to plagiarism and it also cause the private issues. The studies have proven that the students’ efforts and time which they spend on social media sites is to build relationship with other and interest on same ground.

Competitive analysis:

The  user  of  social  media  is  increasing  rapidly,  as  internet  is  consider  as  the  tool  to communicate which has change the way of people interacting. However no research has ever evaluated the impact of social media sites on college students. The study was conducted in order to evaluate i.e. why people are attracting to friend networking sites, what are the typical characteristic of the users and the last is what uses and satisfaction one achieve by using these sites. The result indicate that majority of students are using these friendly websites for siginificant research for their day to day activities such as making new friends and find old friends. The users are both men and women who are using these social networking websites equally.

Framework:

According to a popular research and study, the people who are more prone to using the social media assets has great impact on students. There are several advantages for the person who uses social media sites, beside those advantage there are few disadvantages. It’s true that these sites help the students to uncover several area of research which they are not aware about. It’s true that there are several disadvantage of using these sites. The sites can help the students if this site is use properly . Many college fear that use of these sites

cause or excess use of these site are good for the students. With proper guidance ones can learn a lot from the social media sites.

Quality of Paper:

The quality of the journal article also known as reliability of the journal article. The quality states  that  the  journal  article  is  typically  secondary  source  of  data  and  the  methods  or references have not been deployed in the journal article. The eminent scholars such as mike, Moran; Seaman, Jeff; Tinti-Kane,  Hester etc pout their effort for the contribution  of the research article. It is noted that the article have been reviewed by the peers. The articles deployed are aggressively matched with the topic. The information given in the article is detailed and the information is typically balanced and not biased. Therefore, it can be stated that information given in the article are matched with the required standards and it pose great quality in the articles and recommended for the further use .

Currency of Paper:

The currency usually defines and confines the time lag that has been published. The currency typically implies the history of the sources that generally published in the specific year. The journal articles are relevantly new that has been published in the year 2008, 2009, 2010, and

2011. 201 The journal has not been published in the date of original event. The journal articles that have been used for the accounting and social Media are relevantly new and has been published in the last previous years .

Validity and Reliability:

The resource which is gathered is relevant with the research. The author explains the use of social networking sites and the valuable. All the methods which have been used in this report are following a certain criteria which reflect the significance of social media sites which helps  in  educating  students.  There  procedure  are  validated  through  various  survey  and research.

Research Gap and Contribution:

The data is collected from different researcher and the view of the researcher is different from other. The researcher agrees that there are several advantages of social media sites for the academic point of view. The faculty also recommend social media sites to their students in order to teach in more effective manner. But this research is all based up on the view of other researcher. There is no accuracy in this research as everything is based other researcher.

There are many ways through which the research can be improved, the researcher can make questioner and face to face interview with the students and ask question which will clarify the result in specific way. There research should be improves with sample which overall increase the accuracy of the research. The face to face interview is also help to improve the research and it give detail information and it also provides the information about the topic.

Conclusion:

The research suggests the involvement of social media networking sites and the impact of these sites on student academic performance . The researcher discuss that 84% to 98% students use social media sites in college. The faculty also promote social media sites through which they can update tech the students in better manner. The faculty who use social media for providing the subjective knowledge to their students can use wider sources of information with more chances of accuracy in clearing their concept. The social media is helping in increasing the satisfaction level o the students in terms of accounting. The faculty of accounting is giving more influence on the social media to increase the performance of the students . The social cites used by the faculty used in teaching to their students helps in promotion of social accounting websites which are helping them in generating revenue for the social websites. Social media expand the area for the teaching for the students and help them to learn from the various sources from where they find the easy method for learning