We're Open
+44 7340 9595 39
+44 20 3239 6980

DISTRIBUTION, LOCATION AND TIMING

  100% Pass and No Plagiarism Guaranteed

DISTRIBUTION, LOCATION AND TIMING

DISTRIBUTION, LOCATION AND TIMING

INSTRUCTIONS:
Using the paper submitted as a beggining continue answering the questions in bold. SLP 3-5
CONTENT:
University: TUI UniversityCourse number: MKT301Module TwoSLPErcilia TalbertDr. Jonathan Freeman12 Apr 2011DISTRIBUTION, LOCATION AND TIMINGThe service will be distributed through the company`s website and it will involve downloading the games through the same portal. Payments regarding the purchase of these games will be made through trusted online payment service providers found within the region such as PayPal Kenya. The services as indicated earlier will made available in Nairobi, Kenya; this is the target market for our company. The market is not yet fully exploited and this is a chance to offer such services to that region. 24/7 services will be offered since all downloads and transactions will be made online. The customers will order the services online and they will be required to register for an account for free in order to enjoy our services.Time is a crucial factor in the creation of a market entry strategy. The creation of an image via promotion and the development of an intelligence system take effort, money, and time. Brand names cannot be created overnight. Enormous investments are required in the promotion campaigns. Transaction costs are also required and they are a crucial factor in the development of market entry strategy and can become a hindrance to the international trade. Costs incurred include bargaining and search costs. Language barrier, risk, logistics costs, and physical distance hinder the direct monitoring of the trade partners. These factors are very important when the company is considering entering a new market (Agriculture and Consumer Protection, 1997).VARIATIONS BY TARGET MARKETTargeting, positioning, and segmentation all combine a three stage process. The first stage is the determination of the type of customers that exist in that location (Perner, 2010). In this case, the customer types being targeted are of the ages between 13 – 25 years. The second stage is the selection of the customers who are fit to be served and, the last stage is the implementation of the segmentation by optimization of the company`s services and products for that segment (Perner, 2010).Segmentation entails finding out the existence of different types of consumers and their varying needs. Experience has shown that companies that concentrate on meeting the desires of a section of consumers over the others have the tendency of becoming profitable. Concentrated strategy involves one firm choosing one of the several customer segments in existence and leaving the other section to competitors. The target customers are usually offered services at low prices (Perner, 2010). For this company, concentrated strategy is the best because its focus is on a section of the consumers (13 – 25 years old). The services set to be offered will be provided at a low price.There are variables that can be utilized for segmentation: * The first variable is demographic variable and it refers to the individual statistics such as gender, location, fam...

100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: DISTRIBUTION, LOCATION AND TIMING
  • Price: £ 99
  • Post Date: 2021-09-25T10:15:34+00:00
  • Category: Essays
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

DISTRIBUTION, LOCATION AND TIMING DISTRIBUTION, LOCATION AND TIMING
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

Oh my god! This writing company has saved me from so many bothering and figured out my problem in the best way possible. I am not fond of reading and when this book review was given to me as part of my coursework, I went into depression. But I must say, my writer came up with an amazing book review covering all the major aspects of the book nicely. I am waiting for other assignments to come so that I would come here again. The place is good and quite reasonable as well which makes it easy for me to manage my budget.
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

The support team is quite friendly and gives you the best solutions. I literally came here crying and went smiling like an idiot. My HR assignment is written beautifully with all the specifications I wanted. This is the best platform to get helped in assignments for me. All the people are supportive. Keep it up you all!