[Solved] Discuss how two different trends in marketing can influence consumer behaviour? Illustrate your answer using theory and r

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[Solved] Discuss how two different trends in marketing can influence consumer behaviour? Illustrate your answer using theory and recent examples. One of the trends must include sustainable marketing.

Discuss how two different trends in marketing can influence consumer behaviour? Illustrate your answer using theory and recent examples. One of the trends must include sustainable marketing. The second trend can be chosen from the following:

• Experiential Marketing

• Global Marketing

• Hospitality Marketing

• Luxury Marketing

You must evidence that you have used a range of different material including;

• Academic text books

• Topic specific journal articles

• Industry reports

• News articles

 Please Make sure you include the theories with referencing that are stated below

• Consumer Behaviour elements should include key theories and concepts

• Select a few that are best suited to your topic. Make sure you can link them.

• They include the following:

  • Decision making, involvement, Needs & risk

  • Learning, Memory & Sensory processes

  • Attitudes & Motivation

  • Group Influences

  • Cultural Influences

• Introduction - 10% of marks (suggested word count 100wds)

  • Write a general introduction that introduces both trends

• Main Body

  • Sustainability – 30% of marks- (recommended word count- 700) [LO2]

  • Trend – 20% of marks (600 words)

  • Refer to consumer research articles – 20% of marks

• Conclusion -10% of marks (suggested word count 10)

  • Write a general conclusion for both trends

• Presentation -10% of marks

  • Presentation, grammar, spelling etc.