devise a marketing strategy for the building firm website and mobile application

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devise a marketing strategy for the building firm website and mobile application

In creating your marketing strategy use Michel Porter’s Four P’s model of Product, Price, Promotion and Place to detail the following for your new M-commerce business and mobile application.

1. Product – its quality, design, features, branding and customer perception.
2. Pricing – value to the customer, price of competing products, customer price sensitivity and discounts.
3. Promotion – advertising, public relations and online communications.
4. Place – distribution channels, market coverage and logistics.