Marketing Plan (20 points) Students will create a comprehensive marketing plan for their therapy or consulting practice. This shall include:  a table of contents  market analysis- brief summary of the current private practice market place (include research findings from at least 3 local practices in your area). Include at least one strength and weakness of your direct competitors in private practice. Describe how you will gain a competitive edge against your competition.  marketing strategy- define your target market and how you will reach them with various marketing and advertising efforts (online and offline). Provide your ring of referrals diagram with 1-2 specific referral sources in each ring.  unique selling point- explain your USP (what makes you and your services stand apart in the market place)  sales strategy- describe your sales methods (face-to-face, internet, telesales, etc) and include your sales pitch (elevator pitch) I would like the same writer from the business plan to also do the marketing plan.