Demonstrate the ability to draw associations from AD to discuss positioning of the particular product

Question 1a

Has clearly defined and explained what positioning is

Demonstrate the ability to draw associations from AD to discuss positioning of the particular product (AD 1)

Demonstrate the ability to draw associations from AD to discuss positioning of the particular product (AD 2)

Able to critique the similarities and differences of the positioning of both ADS in a clear and coherent manner

Question 1b

Purpose of segmentation is clearly defined and explained.

Chosen segmentation bases for discussion in AD1 is clearly defined and explained (paraphrased and not directly copied from text or reference source)

(Example 1) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD1

(Example 2) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD1

(Example 3) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD1

Chosen segmentation bases for discussion in AD2 is clearly defined and explained (paraphrased and not directly copied from text or reference source)

(Example 1) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD2

(Example 2) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD2

(Example 3) Able to draw from semiotics (i.e. signs, symbols, colours, etc.) used in the AD to support the type of segmentation chosen in AD2

Question 1c

Critique the effectiveness of AD1 in communicating the message to its intended audience (include how might it be improved)

Critique the effectiveness of AD2 in communicating the message to its intended audience

Compare the effectiveness of both ADS and describe if one is more effective than the other (include how might it be improved)

Question 2a)

Note: No marks for direct copy and paste of the definitions and non-use of an academic reference

Define and explain what stimulus generalization is

Define and explain what classical conditioning is

Total

Question 2b)

Example 1 of stimulus generalization used in the market place. Discuss and elaborate.

Example 2 of stimulus generalization used in the market place. Discuss and elaborate.

Total

Question 2c)

Advantage of copying in the perspective of the copycat brand. Discuss and elaborate.

Disadvantage of copying in the perspective of copycat brand. Discuss and elaborate.

Advantage of copying in the perspective of the original brand. Discuss and elaborate.

Disadvantage of copying in the perspective of original brand. Discuss and elaborate.

Total

Question 2d)

Compare similaritiesbetween the two brandswith the use of semiotics (i.e. signs, symbols, colours, etc.)

Compare differences between the two brands with the use of semiotics (i.e. signs, symbols, colours, etc.)

Total

Question 2e)
Note: no marks for direct copy and paste of the definitions and non-use of an academic reference

Critique whether copying brings benefits to the consumer (provide at least 2 reasons)

Critique whether copying brings harm to the consumer (provide at least 2 reasons)

Provide industry examples to support answer(provide at least 2 examples)

Total

Question 2f)

Strategy 1 as a marketer to use to counter copying. Discuss and elaborate.

Strategy 2 as a marketer to use to counter copying. Discuss and elaborate.

Provide industry examples to support answer