CONTENT:
FIAT 500 VS. FIAT 500 ABARTNameInstitution AffiliationCourseDate of SubmissionFiat 500 vs. Fiat 500 AbartThe market that shall be selected by Fiat USA as the target for their marketing plans (i.e., target market) for each of the two models, that is the Fiat 500 & Fiat Abarth is critical since all subsequent marketing decisions will end up being directed toward meeting the satisfaction and needs the customers within those respective identified market segments. A number of factors that can be considered while identifying the market segment for the two models of automobiles are geographic, demographic and psy...