Cyber BullyingName:Institution: Ideally, cyber bullying is a form of hounding where the victims are attacked using the electronic technology platforms. Most of the platforms that are used in terms of hardware include computers, phones and tablets. This type of bullying takes the form of texts, pictures that are incriminating, videos and emails. These avenues are used in spreading rumors on the social media and other websites and are meant to cause embarrassment to the victims (Patchin & Hinduja, 2011). The effects of the bullying can be very severe given the fact that there is a wide audience to the content posted and there is sometimes no way of identifying the origin of the material. Furthermore, most of the time, it is very hard to delete the content from the sites in question.Justin W. Patchin and Sameer Hinduja are the authors of the book Prevention and Response that was published in the year 2011. The two authors are also directors at the Cyberbullying Research Center. The material in the book is informed by research that has been conducted by the team at the center and supported by previous research material from other quarters. The material from the research is then written in a manner that will help the audience to understand and relate with the content regardless of their expertise in the area. This brings out the ...