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Critically evaluate your essay first in order to ferret out any writing errors, encourage clarity of thought and evaluate the authenticity of the story you intend to tell.

Marketing: Storytelling term paper

This assignment is meant to give you the opportunity to practice the increasingly important marketing task of storytelling. This is an allusive craft, or art, that can best be developed by trying your hand at it. This assignment comes in three parts, as specified in the syllabus. First, you will turn in and receive feedback from me on the “Storytelling” paper plan (1 page max), delineating what marketing element you intend to focus on and how you intend to analyze it. Before handing in the first draft (7 pages max.), you are required to have someone else from the class critically evaluate your essay first in order to ferret out any writing errors, encourage clarity of thought and evaluate the authenticity of the story you intend to tell. Feel free to use images, graphs, formatting or charts that you feel help to convey these steps or the story they are meant to tell. The final draft should be a maximum of 5 pages in length. (Total Points Possible: 25)

**My topic is about the IPhone and how it helps connect me with my friends who are at different schools, or in different states. With the use of the iPhone I can reach out to them, get updates on their lives and make friendships last for years to come**