[Solved]Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically a

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[Solved]Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically appraise the way in which marketing theory relates to marketing practice;

1 Knowledge and Understanding

Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically appraise the way in which marketing theory relates to marketing practice;

2 Knowledge and Understanding

Demonstrate knowledge of the marketing planning process through the formation of marketing strategies;

3 Intellectual, practical, affective and transferable skills

Analyse the problems associated with strategic planning, and the tactical implications of such planning in relation to the wider social, environmental and international implications;

4 Intellectual, practical, affective and transferable skills

Analyse markets and produce affective marketing solutions in the forms of strategies and tactical plans