We're Open
+44 7340 9595 39
+44 20 3239 6980

critical evaluation of a foreign market selection and entry strategy process of a company

  100% Pass and No Plagiarism Guaranteed

critical evaluation of a foreign market selection and entry strategy process of a company

Produce a 2000 word portfolio, written in report style & appending relevant evidence, which provides a critical evaluation of a foreign market selection and entry strategy process of a company of your choice within the last 2 years.

Guidance:

• Introduce your portfolio report – Select a company which has recently entered a new international market; briefly identify the choice of market entry method it used to gain access to that new market; identify (not justify) the target market.
• Using credible secondary research and applying relevant theoretical underpinnings critically analyse the target country’s marketing environment (e.g. opportunities/levels of risk) to justify why that country, and target market, may have been selected.
• Critically evaluate the issues which may have impacted upon the choice of market entry method
• Conclude – stating if this was the best entry method to use in light of what is discussed in the report.
• Use credible secondary research and apply and critically evaluate relevant theoretical underpinnings
Specific Criteria / Guidance

? Knowledge and understanding of issues (and risks) within the Company’s contemporary international marketing environment (30%)
? Knowledge and understanding of the range of issues impacting on market entry decisions (30%)
? Ability to critically evaluate and demonstrate evidence of wider academic reading and research into current global market environment issues and market entry strategy (20%)
? Referencing – quality of APA referencing throughout; use & application of a range of sources (10%)
? Quality & Presentation of written work –Report format: (numbered subheadings, introduction, conclusion, recommendations, page numbers)? (5%)
? Level of communication (spelling, grammar, punctuation, syntax) (5%)

Please refer to the individual RUBRIC marking criteria relating to this assessment below:

Key Resources/Reading

A full list of recommended reading is outlined in the Module Handbook, found on the Moodle page.

Check the Moodle space for:
– Twitter feed for current news articles and industry related content
– Relevant academic journals (e.g. check weekly topics for additional recommended reading)
– Online news sites (e.g BBC News;)
– updated online resources & e-journals (check the library catalogue) – e.g.

• Advances in International Marketing
• Direct marketing: An International Journal
• European Journal of Marketing International
• International Journal of Service Industry Management
• International Marketing Review

– Relevant practitioner sources (e.g. Marketing Weekly; The Economist; Retail Week, etc.)
– Key texts:
• Doole, I and Lowe, R (2012), International Marketing Strategy, 6th Edition, Cengage
• Kotabe & Helson (2011) Global Marketing Mangement, 5e Wiley
• Ghauri, P. and Cateora, P.(2014) International Marketing, 4th Edition, McGraw-Hill

Presentation

Please refer to the Assessment Guidance (on moodle page) for detailed information on: –
• Academic Malpractice
• APA Reference Guide
• Late Work Penalties
• Excess word count penalties
• University Generic Marking Criteria

It is your responsibility to ensure that you are familiar with the above as failure to do this may impact on your achievement in this assessment.


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: critical evaluation of a foreign market selection and entry strategy process of a company
  • Price: £ 99
  • Post Date: 2018-11-10T11:30:41+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

critical evaluation of a foreign market selection and entry strategy process of a company critical evaluation of a foreign market selection and entry strategy process of a company
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

The support team is quite friendly and gives you the best solutions. I literally came here crying and went smiling like an idiot. My HR assignment is written beautifully with all the specifications I wanted. This is the best platform to get helped in assignments for me. All the people are supportive. Keep it up you all!
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

Now I am happy that I made the right decision of coming to Insta Research for help. My term paper was so technical and analytical at the same time. I got really confused about what to do but got relaxed when I was given such a humble writer. He clarified my concepts with the best explanations and discussions. I almost interacted with him on daily basis within the writing process. The best feature of this site is quick delivery as I got the work before my deadline. Additionally, the term paper is written skillfully and handled quite professionally. Now I am able to take a deep sigh of relief and thank you all for such speedy help. The quality of the work made my day.