Chose a product and company as a subject for your assignment.

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Chose a product and company as a subject for your assignment.

You are required to submit a report of 2500 words 

• Chose a product and company as a subject for your assignment.
• You are free to choose  new product of any company within the market as a subject for your assignment as much as you consider the following guidance and requirements:
• This company needs to be an existing one (not one that you developed for the purpose of conducting your project).
• International students can choose a product from their own home country subject to providing appropriate information about the chosen product and organisation within the report.
• Provide a brief evaluation of the market describing the different elements and forces affecting this market (a brief PEST analysis might be useful).
• Your company is developing a new product to enter this market, conduct a SWOT analysis for your company and illustrate in detail:
• How can the company develop such a product? Use the results of your SWOT analysis to justify the development of such a product.
• Construct the marketing mix for your new product.
• Which segment of the market would you plan to target, justifying your choice
• Decide and describe how you will position your new product versus the competition within your chosen segment.
• Briefly illustrate how the internet can help in delivering your market mix.
• You will be expected to demonstrate a detailed understanding of marketing issues such as branding, relationship building and promoting and be able to demonstrate how these principles can be applied within your marketing plan.