BUSINESS- TO- BUSINESS MESSAGES STUDENT`S NAME: COURSE NAME: INSTRUCTOR`S NAME: DATE: Business- to- Business Messages In business, communication entails using messages, sounds and symbols to promote services and products; relaying information within the business and with other businesses, and/ or deal with legal and other issues Krizan (2005). It encompasses customer relations, advertising, community engagement, branding, public relations, marketing, employee engagement, and research and measurement among others. The importance of effective communication is immeasurable in business since ineffective communication may result to significant loss to the business. As a matter of fact communication is what mostly accounts for either the loss or profits of most businesses. According to Dianne (2010), business communications also involves various channels such as print, outdoor, radio, word of mouth, internet, ambient media and television. The Basic Communication Model is the most ideal starting point in analyzing the process of communications in the business. This is done in terms of the intent of the sender, elements of the environment of communications, and the needs of the receiver. The major types of communication which are also utilized mostly in business include the following; written communication that occurs in written forms only, electronic communication which entails use of electronics and modern technology, non- verbal communicati...