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This is an individual assignment. Students have the choice of submitting a written case study or a video case study.

A written case study should be 1200 to 1500 words, not including references, diagrams, tables, any appendices, etc. A video case study should be between four to five minutes in length.

The objective of Assessment 1 is to build students` research, critical thinking, business evaluation and entrepreneurial skills. While researching the case study, students are encouraged to explore and learn about different business models, including the type of business models that are most associated with success and high levels of profitability. By learning about a number of businesses and their business models, including their competitive environment, and writing a deep case description of a particular innovative business venture, students will not only learn how to identify the most important aspects of a successful business model but also how to effectively explain winning business models to others.

Although this is an individual assignment, students should feel free to work with others taking this unit. For instance, students may want to collaborate with others when making a video. This allows students to learn much more potentially about practical video production than they would have done if making the video themselves.

However, it should be noted that the assignment work submitted should be wholly the student`s own work. No two students in the unit should do the same case study.

Before commencing, students must confirm with their lecturer that the organisation they plan to write about is permissible and that no other student doing the unit is doing the same case study. The organisation that is the focus of the case should also be a relatively new, innovative business venture, which means it was most likely established in the last five years.

The case study should include the following information:

  • The business context and background, including the industry, location, size of the business, market conditions, customer segments, demand conditions, competitors, founders` background, etc.
  • Comprehensive description of the business, including the product(s) and service(s) that the business makes available to customers and its business model.
  • Your evaluation of the strategy and future prospects of the organisation (students can apply SWOT, PEST, ratio or other analytical techniques to derive and justify their evaluation).
  • Summary of the key points, including a discussion of the one aspect of the business model you think is the most important for the management of the organisation to keep in mind to ensure the ongoing success of the organisation.

Students will be rewarded for presenting the case creatively and their ability to craft compelling arguments. Students should also write a case study that is highly accessible. Thus, it should not be too technical and can be easily understood by someone with very little business training.

Students choosing the video option should note that they will not be assessed on their video production skills but on the content of the video.

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