Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking

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Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking

1.1 Aim of the module

The aim of this module is to provide students with an ability to analyse the drivers of competitive strategy and apply strategic principles across a range of organisation types. It has four primary learning outcomes to enable you to:

Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking

Critically evaluate the sources of competitive advantage available to firms within a particular industry

Analyse and critically evaluate the range of strategic options available to firms within a particular industry

Explain and evaluate the risks associated with implementation of strategic change

The teaching team will explore the links between these themes and will introduce and discuss frameworks for analysing the choices, directions and potential responses of strategic management in organisations.