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Business Report: Analyse the corporate client (Flight Centre Travel Group) and market and prepare a report that addresses the following: •The client’s medium to longer term aspirations / objectives for growth in Asian markets (or in a particular Asian market) •Relevant aspects of their current business model e.g. Current core strategy(i/es)? Strategic resources; current partnership networks; customer interface •The client’s ability to compete in the Asian market using relevant analytical tools (SWOT) •Any competitive advantages the client may have at this stage in order to compete effectively in Asian markets (or in a particular Asian market) •Analyse current markets e.g. trends, disruptions, emerging markets, emerging technologies relevant to the client’s business
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