[Solved] Address the current issues and/or problems that the Primark is encountering.

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[Solved] Address the current issues and/or problems that the Primark is encountering.

This paper revolves around Strategic Management and Marketing, you are required to address the current issues and/or problems that the Primark is encountering and the current performance of Primark. Furthermore, state the reasons for the current performance and a recommendation as to a suitable course of action for Primark to now pursue or what they should have done.  

Strategic Management and Marketing

Brief information on Primark

Address the current issues and/or problems that the Primark is encountering.

The current performance of Primark

The reasons for the current performance (this could be competitive forces, good or poor decision-making, internal organisational problems, market changes and wider macro-environmental factors et cetera)

A recommendation as to a suitable course of action for Primark to now pursue or what they should have done (re-investment, change of strategy, divestment, change of culture/leadership etcetera)