Q1. With reference to the European Airline Industry and Ryan Air cases, analyse the competitive environment of the European airline industry in which Ryanair operates.

Q2 Analyse Ryanair’s business model, including its generic strategy strengths and weaknesses. How would you explain Ryanair is above airline industry average performance?

The learning outcomes assessed by the oral presentation and written report are:

• Abilities to analyse, interpret, evaluate and solve multidisciplinary business problems

• Abilities to integrate a number of aspects of earlier and parallel final year studies in the context of corporate strategic decisions

• Skills in case and company analysis, group work and problem solving

• Assessment criteria for the written case study report are:

• Evidence of a well planned, organised and structured piece of work including clear conclusions and recommendations

• Content and coherence; relevance of the content to the questions set; have the case study questions been squarely and clearly answered? To what extent does the content develop coherent themes of argument in answering the questions?

• Analytical standard; emphasis on analysis rather than repeating descriptive detail from the case study; application of theoretical concepts and techniques including financial analysis, to analyse the case.