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[Solved]a) justify, using robust practical and theoretical evidence, the application of marketing across a variety of organisatio

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[Solved]a) justify, using robust practical and theoretical evidence, the application of marketing across a variety of organisational contexts

Purpose of the Assessment 1

This assignment has been designed to allow students the opportunity to explore the underlying importance of marketing and a marketing philosophy within organisations, and to society as a whole

Assessment Task

It is proposed that the concept of marketing orientation has a number of components:

  • customer orientation: understanding customers well enough continuously to create superior value for them;
  • competitor orientation: awareness of the short- and long-term capabilities of competitors;
  • interfunctional co-ordination: using all company resources to create value for target customers;
  • organisational culture: linking employee and managerial behaviour to customer satisfaction;
  • long-term creation of shareholder value: as the overriding business objective.

Hooley, G., Piercy, N., and Nicoulaud, B., (2012) Marketing Strategy and Competitive Positioning, 5th Ed. FT Prentice Hall p.8.

By reference to academic literature, critically evaluate this perspective on marketing orientation. For an identified organisation – preferably, the one within which you work, or an organisation of your choice – assess its effectiveness in these components, making management recommendations. You can compare and contrast your chosen organisation with other organisations to demonstrate particular points, and to illustrate key concepts with practical examples.

 

You are required to produce a business report( please Must follow the below Structure of report guide) that demonstrates your understanding of key aspects of marketing orientation. The report should be of relevance to the organisation of your choice and be of interest to the managing Director (or equivalent).

 

The report should be addressed to an interested management readership. It should have:

  • a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature.
  • an effective practical foundation, which makes management recommendations.

 

The work will be submitted in a business report style and should be 2000 words, and the executive summary of 200 words.

Use Harvard style.

 

Knowledge and understanding

a)      justify,  using robust practical and theoretical evidence, the application of marketing across a variety of organisational contexts.

 

b)      apply a range of analytical models and conceptual tools and techniques in the marketing decision process, in particular with respect to environmental analysis, marketing planning and control to produce superior marketplace performance.

 

c)      Critically select & apply relevant marketing theories, conceptual models & frameworks in the development of marketing strategies within a dynamic business environment.

 

d)      Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of  business & management with the goal of enhancing long-term shareholder value or other measures of success

Subject specific skills

e)      Synthesise complex organisational based information, together with dynamic external data into effective marketing lead planning strategies.

 

GENERAL ASSESSMENT FOR THE  EVALUATION OF MARKETING ORIENTATION

 

                A                                       B                                      C                                      D                                                  F

Structure & clarity of expression

 

10%

A polished and coherent structure.  Thoughts & ideas are expressed clearly and focused on the purpose of the task. Fluent academic style.

Presentation of report carefully and logically organised.  Thoughts and ideas expressed with clarity and focus.

Presentation and organisation of report satisfactory.  Language mainly fluent though some proof-reading required.

Presentation of report shows attempt to organise. Language not always fluent. Needs thorough proof-reading.

Disorganised and unclear, the assignment is poorly presented and inadequately structured.

Reading / research & referencing

 

15%

 

Excellent range of relevant sources has been used to inform the report, with clear evidence that the credibility of sources has been considered. Referencing is in accordance with the Harvard format.

Good range of sources used to inform the marketing audit. There is evidence that the credibility of sources has been considered. Referencing is in accordance with the Harvard format

Sound range of sources has been sued, although evaluation of these is more limited. Referencing is in accordance with the Harvard format, but with errors.

Limited range of sources used to inform the marketing audit, with little evidence of evaluation. Referencing has major errors. Application of the findings to the chosen brand is limited.

Very limited range of sources has been used, many of which are not credible. No effort at evaluation of sources. Referencing is inadequate.

Content and understanding

 

 

20%

Excellent use is made of relevant marketing theory to structure and inform the marketing project. Clear understanding is evident in the way marketing theory is employed.

Good use is made of relevant marketing theory to structure and inform the marketing project. Clear understanding is evident in the way marketing theory is employed.

Sound use is made of relevant marketing theory to structure and inform the marketing project. Application of marketing theory demonstrates a sound level of understanding.

Limited use is made of relevant marketing theory to structure and inform the marketing project. Application of marketing theory shows deficiencies in understanding.

The project fails to meet the required standard due to significant content omissions and lack of understanding.

Analysis / evaluation

 

 

30%

Highly analytical approach to the marketing report. Excellent use is made of relevant theory to inform and facilitate a robust evaluation of an embedded marketing approach.

An analytical approach to the marketing report is evident. Good use is made of relevant theory to inform and facilitate evaluation of an embedded marketing approach.

There is sound evidence of an analytical approach to the marketing report, although with a fair degree of descriptive work. Marketing theory is employed, but there are limitations in the degree of evaluation.

The marketing report is largely descriptive, although with some evidence of analytical and evaluative work.

There is an inadequate level of analytical and evaluative work. The marketing report is highly descriptive with insufficient application of relevant marketing theory.

Application to industry

 

 

25%

The theories, findings, and analysis are fully applied to the chosen organisation, with comparisons as appropriate.

 

 

 

The theories, findings, and analysis are well applied to the chosen organisation, with comparisons as appropriate.

There is effort to apply the theories, findings, and analysis to the chosen organisation, with comparisons as appropriate.

There is limited effort to apply the theories, findings, and analysis to the chosen organisation, with little appropriate comparisons.

There is no application of the theories, findings, and analysis to the chosen organisation, with no appropriate comparisons.

 


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  • Title: [Solved]a) justify, using robust practical and theoretical evidence, the application of marketing across a variety of organisational contexts
  • Price: £ 89
  • Post Date: 2021-09-29T11:17:50+00:00
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