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[Solved] 1. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector a

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[Solved] 1. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;

Here you are supposed to critically and effectively assess the value of theories, concepts, and models to the practices of the service sector and how they manage service quality. Furthermore, you are asked to assess the relationship marketing (RM) approach in marketing theory and practice. Finally, demonstrate critical awareness of “experiential marketing” and how this can be complemented through social media marketing. You are supposed to present a clear and appropriately structured report and provide all the relevant references.

Assessed intended learning outcomes

 
  1. Critically and effectively assess the value of theories, concepts and models to the practices of  the service sector and how they manage service quality;
  2. Critically assess the relationship marketing (RM) approach in marketing theory and practice and evaluate critically the importance of ‘interactions’, ‘networks’ and service processes in modern marketing;
  3. Demonstrate critical awareness of ‘experiential marketing’, and how this can be complemented through Social Media Marketing in a way with which organisations and consumers can ‘co-create value’.

 

 


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  • Title: [Solved] 1. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;
  • Price: £ 119
  • Post Date: 2021-10-05T03:51:43+00:00
  • Category: Academic Papers
  • No Plagiarism Guarantee
  • 100% Custom Written

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[Solved] 1. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality; [Solved] 1. Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality;
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