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1.1 Discuss the purpose of corporate communication strategies

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1.1 Discuss the purpose of corporate communication strategies

Unit 14: A/506/3875 Corporate Communications

Learning outcomes

Assessment criteria

 

1 Understand the importance of

corporate communication

 

1.1 Discuss the purpose of corporate

communication strategies

1.2 Assess how corporate

communications link to corporate

objectives

1.3 Analyse the relationship between

corporate communications and

corporate reputation

 

2 Understand the dimensions of

corporate communication processes

 

2.1 Examine the reasons for the

different types of corporate

communication

2.2 Evaluate ways in which the

effectiveness of corporate

communication processes can be

measured

2.3 Discuss the purpose of a

communication audit

2.4 Discuss how a corporate

communication process can be

improved

 

3 Understand how to plan the

development of an organisational

communication strategy

 

3.1 Develop objectives and success

criteria for a communication

strategy

3.2 Analyse communication messages

and their relevance to different

audiences

3.3 Discuss communication methods

and techniques used to address

different stakeholders


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  • Title: 1.1 Discuss the purpose of corporate communication strategies
  • Price: £ 99
  • Post Date: 2018-11-10T13:22:49+00:00
  • Category: Assignment
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