1.1 Assess how a product and/or service portfolio can provide an organisation with a competitive advantage

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1.1 Assess how a product and/or service portfolio can provide an organisation with a competitive advantage

Unit 5: J/506/3880 Product and/or Service Portfolio Management

Learning outcomes

Assessment criteria

1 Understand the requirement for a

product and/or service portfolio in

an organisation

1.1 Assess how a product and/or

service portfolio can provide an

organisation with a competitive

advantage

1.2 Discuss how a product and/or

service portfolio can be structured

to achieve organisational goals

1.3 Examine the trade-off between the

benefits and the risks in having a

product and/or service portfolio

2 Understand how to develop a

portfolio of products and/or services

2.1 Explain how to build a product

and/or service portfolio

2.2 Evaluate the link between a product

and/or service portfolio and the

product and/or service lifecycle

2.3 Evaluate the relationship between a

product and/or service portfolio and

marketing in achieving

organisational objectives

2.4 Evaluate the significance of

feedback in the design, pricing and

promotion of a product and/or

service portfolio