1.1 Analyse how marketing orientation supports the achievement of organisational objectives

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1.1 Analyse how marketing orientation supports the achievement of organisational objectives

Unit 13: Principles of Marketing Unit reference number: R/506/4210

Learning outcomes Assessment criteria

1 Understand the contribution of marketing in achieving organisational objectives

1.1 Analyse how marketing orientation supports the achievement of organisational  objectives

1.2 Evaluate the contribution of marketing principles to the achievement of organisational objectives

1.3 Analyse the reasons for integrating the marketing function with other functional activities

2 Understand the main barriers to marketing planning

2.1 Describe the main barriers to marketing planning

2.2 Analyse how organisations may overcome barriers to marketing planning

3 Understand ethical issues in marketing

3.1 Explain how ethical issues influence marketing planning

3.2 Analyse how organisations respond to ethical issues

3.3 Analyse the effect consumer ethics has on marketing planning

4 Understand how to develop a marketing strategy

4.1 Explain how to identify the objectives of marketing strategies

4.2 Analyse resources required to develop a marketing strategy

4.3 Analyse how to implement a marketing strategy to ensure that it contributes to the achievement of organisational objectives

4.4 Evaluate the purpose of reviewing marketing strategies