[Solved] 1. Using the five forces framework, how would you characterize the competition in the luxury goods industry?

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[Solved] 1. Using the five forces framework, how would you characterize the competition in the luxury goods industry?

Environmental Analysis

INSTRUCTIONS:

Please answer the case discussion questions at the end of the case. Put your name on the first page of your assignment. Assignment should be single spaced, 12-pitch font, maximum of two pages, excluding references. Please indicate the question by number and issue. Management Case Analysis: Emerging Market: High Fashion Fights Recession Case Discussion Questions 1. Using the five forces framework, how would you characterize the competition in the luxury goods industry? 2. How much bargaining power did customer as buyer have during the Great Recession? 3. Why was discounting looked down upon by industry peers, all of which were differentiated or focus competitors? 4. What would be the likely challenges in emerging markets for luxury goods firms?

MGMT307, Dr. Drost ASSIGNMENT 2, Due Feb 4, 2014

Case analysis: Emerging Markets: High Fashion Fights Recession: Environmental Analysis (Chapters 3 and 6)

Please answer the case discussion questions at the end of the case. Put your name on the first page of your assignment, assignment should be single spaced, 12-pitch font, maximum of two pages, excluding references. Please indicate the question by number and issue.

CASE DISCUSSION QUESTIONS

1. Using the five forces framework, how would you characterize the competition in the luxury goods industry?

2. How much bargaining power did consumers as buyers have during the Great Recession?

3. Why was discounting looked down upon by industry peers, all of which were differentiated or focus competitors?

4. What would be the likely challenges in emerging markets for luxury goods firms?

CONTENT:

NameInstitutionProfessorDate Environmental Analysis 1 Question oneUsing the five forces framework, how would you characterize the competition in theluxury goods industry?Many turn to Porter`s Five Forces model while trying to analyze or examine an industry or in a bid to determine how a new business would fit in a given industry given its competitors. The model is a tool used by businesses and companies to figure out how effective they can compete in the current market.Having a good understanding of the underlying causes of each of the competitive forces helps those in the luxury goods market to reveal the main source of the current profitability while at the same time providing a framework for influencing competition in the future. Competition in the luxury goods market is very high and each competitor is using all means available to remain relevant in the marketCITATION Jon13 p 24 l 1033 (Hoffmann and Coste-ManieÌ€re 24). According to Porter, competition is driven by the structure of the industry and not necessarily whether an industry produces goods or services, mature or emerging, highly regulated or not. In order to maintain market share in the luxury goods market, companies create brand loyalties, strive to benefit from economies of scale and try to create exclusive access to suppliers and distributors. Luxury goods are not basic goods to households and thus consumer will always buy from the most famous brand which reduces the level of competition in the industry. There is also high capital requirement to venture into the industry.

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