[Solved]1. Identification of the direct competitors of the company and an evaluation of the digital marketing strategies implement

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[Solved]1. Identification of the direct competitors of the company and an evaluation of the digital marketing strategies implemented by these competitors in the market sector.

Assignment Task

As a newly appointed Digital Marketing Manager write a report for the company directors providing the following information
(The report should be applied to an organisation of your choice. Provide a brief background of the company in your introduction of no more than 200 words):

1. Identification of the direct competitors of the company and an evaluation of the digital marketing strategies implemented by these competitors in the market sector.

2. Given your evaluation on the competition, critically assess the importance of digital marketing strategy for the organisation and the importance of integrating digital marketing tools within the company’s overall Marketing Strategy.

3. Drawing on your analysis on sections 1 and 2 provide relevant Digital Marketing recommendations for short to mid term Marketing Strategy. In addition provide justification for your recommendations.