ASSIGNMENT 2: Innovation Management
A global consumer electronics company, (Logitech for example) is planning on expanding their business by entering a new market. They have identified security systems for commercial properties (shopping centres, office block airports etc.) as a possibility.
Such systems may offer (amongst other things):
prevention of access to unauthorised areas; intruder detection; fire and carbon monoxide detection; protection of valuable assets; remote access and monitoring.
This assignment considers the issues that the company would face if they acquired a small high technology firm with expertise in this new area.
Address the following:
Part 1. Value Creation (25% of assignment marks) To confirm that markets exist, the following must be done:
a survey and analysis of currently available systems;
an assessment of the level of competition the company will be likely to face;
an analysis of the needs of potential customers.
Examine building security applications and assess competitors’ offerings (via the Internet). Examine the needs of different potential customer segments.
Part 2. Managerial Planning and Goals (25% of assignment marks) Conduct a PEST analysis of the potential business environment – this is to be in the form of a large table followed by a short synthesis of the key points.
The company now has the information it needs to make decisions about the way ahead. Discuss managerial decision making approaches the company might use. Select one to enhance company competitiveness and discuss/illustrate.
Part 3. Innovation Management (25% of assignment marks) Consider the management implications of integrating the existing company staff and those from the newly acquired company. Utilise the literature in the field of innovation management to make proposals to integrate and motivate staff based on the course materials and wider reading.
Part 4. Strategic Leadership (25% of assignment marks) To ensure that the takeover goes smoothly and that key staff remain with the company, strong leadership is needed. Utilise the literature in the field of strategic leadership to discuss leadership styles (including contingency approaches) to influence cultural and organisational changes.