Outcome 1 Understand the management of an event

The learner can:

1 explain how organisational objectives will be met by an event

2 explain the flexibilities and constraints of an event’s budget

3 evaluate the use of project management techniques in event management

4 analyse how models of contingency and crisis management can be applied to event

management

5 analyse the use of customer relationship management (CRM) systems to attract

attendees

6 evaluate the application of the principles of logistics to event management

7 describe the insurance requirements of an event

Outcome 2 Be able to manage the planning of an event

The learner can:

1 identify the purpose of an event and the key messages to be communicated

2 identify target attendees for an event

3 assess the impact of an event on an organisation and its stakeholders

4 establish requirements for resources, location, technical facilities, layout, health and

safety

5 identify how event-related risks and contingencies will be managed

6 develop an event plan that specifies objectives, success and evaluation criteria

7 make formal agreements for what will be provided, by whom and when

8 determine methods of entry, security, access and pricing

Outcome 3 Be able to manage an event

The learner can:

1 manage the allocation of resources in accordance with the event management plan

2 respond to changing circumstances in accordance with contingency plans

3 deliver agreed outputs within the timescale

4 manage interdependencies, risks and problems in accordance with the event

management plan

5 comply with the venue, insurance and technical requirements

6 apply the principles and good practice of customer care when managing an event

7 adhere to organisational policies and procedures, legal and ethical requirements when

managing an event

Outcome 4 Be able to follow up an event

The learner can:

1 ensure that all post-event leads and/or actions are followed up

2 optimise opportunities to take actions that are likely to further business objectives

3 evaluate the effectiveness of an event against agreed criteria