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[Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policie

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[Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)

Following the guidelines for the preparation and submission of assignments, described in detail in the Module Guide, and focusing on the Greek IKEA’s market, answer the following questions:

  1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)
  2. Analyse the Internal and External Environment using PEST or PESTLE analysis. What specific difficulties IKEA faces in the PESTLE analysis?
  3. List IKEA’s internal and external challenges using the SWOT as a strategic tool analysis. Looking at IKEA’s challenges, which ones do you think pose the greatest threat? Why? How would you address the challenges?
  4. Analyse the competitive environment. What competitive advantages that currently IKEA has can be challenged?
  5. Which are the strategic alternatives open to the company? Which strategy would you recommend? Is there a potential for strategic alliances/partnerships or joint ventures? Is this an advisable course of action?
  6. Using the most recent information available, critically analyse and evaluate the view that “There is no compromise between doing good business and being a good business”.

MARKING  CRITERIA

Learning Outcomes

This assessment satisfies the following learning outcomes as specified in your module guide.

No.

Learning Outcomes

Assessment Criteria

1

Be able to synthesise knowledge and understanding of the main concepts, principles and techniques of Strategic Management

Evaluate the importance and effect of appropriate strategic models to organisations

2

Conduct a strategic analysis in a variety of industries and competitive situations.

Achieve a depth of analysis of a given situation.

3

Reason carefully about the strategic alternatives available in any given situation in order to achieve a sustainable competitive advantage.

Demonstrate the reasoning behind the preferred choice of strategy.

 

4

Demonstrate how the implementation of a chosen strategy would be brought about

Evaluate the issues associated with the implementation of a given strategy.

 

 

5

Communicate reasoning and action plans to others in a professional and persuasive manner

Evaluate and prioritise ideas and information.

Compose verbal and written arguments based on the evaluation of relevant models and concepts.

 

 


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  • Title: [Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)
  • Price: £ 139
  • Post Date: 2024-08-28T18:23:38+00:00
  • Category: Assignment
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[Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies) [Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)
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