[Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policie

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[Solved]1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)

Following the guidelines for the preparation and submission of assignments, described in detail in the Module Guide, and focusing on the Greek IKEA’s market, answer the following questions:

1. Analyse the current situation of IKEA in Greece (vision, mission, objectives/goals, strategies, performance and policies)
2. Analyse the Internal and External Environment using PEST or PESTLE analysis. What specific difficulties IKEA faces in the PESTLE analysis?
3. List IKEA’s internal and external challenges using the SWOT as a strategic tool analysis. Looking at IKEA’s challenges, which ones do you think pose the greatest threat? Why? How would you address the challenges?
4. Analyse the competitive environment. What competitive advantages that currently IKEA has can be challenged?
5. Which are the strategic alternatives open to the company? Which strategy would you recommend? Is there a potential for strategic alliances/partnerships or joint ventures? Is this an advisable course of action?
6. Using the most recent information available, critically analyse and evaluate the view that “There is no compromise between doing good business and being a good business”.

MARKING  CRITERIA

Learning Outcomes

This assessment satisfies the following learning outcomes as specified in your module guide.