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8. Explain how you would go about measuring the success of your chosen company’s digital strategy using analytics. Support your

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  • Post Date 2018-11-06T09:58:34+00:00
  • Post Category Assignment Requirements

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8. Explain how you would go about measuring the success of your chosen company’s digital strategy using analytics. Support your explanation by referring to the specific insights and metrics you are targeting, why you have chosen them, and what benefit you expect your organisation to gain from the initiative. Identify any tools or platforms you recommend using to measure campaign performance with specific reference to any important features, capabilities, or methodologies associated with the monitoring process.


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